Project Overview
Apartment is a lifestyle. A desire to offer something that Australia has never seen before. Purveyors of minimalism the Apartment Dwellers see everything as interwoven, desiring quality in a product, solidarity in its execution and confidence in its history. Ergo, this collaboration was brought to the ZERO HOUR table. Together we created something extraordinary, in our hometown, for ourselves & everyone around us. How it began. We delivered the brand — bold, clean and timeless — knowing full well the potential avenues of this company where boundless. In two years, two entire fit-outs took place alongside two websites — they have recently released the first range of their own in-house label APTMNT with more to be announced soon.
was a focal point for Brisbane’s creative pack, ZHC.
Above: The second store in Elizabeth St was a mammoth achievement for all involved.
Photo credit: Young Vo
Left & Top: Product view. Armed with Shopify, it’s robust templating engine and an intuitive API, ZERO HOUR dove deep and created a simply ‘human’ eCommerce shopping experience.
Below: Look book. A simple execution of common slideshow framework tied closely with a CMS allows Apartment complete control over their seasonal look books.
Short history — Long haul.
It seems like only yesterday a fresh-faced, determined young fellow approached me with a proposition. He and his brother had a grand idea, they weren’t 100% on exactly how they would go about it, but I wasn’t about to get in their way – they knew Kung Fu & had impeccable taste.
Ben & Nick, the brothers, soon brought ZH into the fold & introduced us to their equally savvy sister Lani whose skills in interior design would complete the picture of what was to be an all-consuming & amazing two years.
From the beginning it was known there would be no corner cutting, nor half measures – ¬¬conditions we shine under. Whilst adhering to this we delivered the brand – bold, clean and timeless – knowing full well the potential avenues of this collective were boundless. It was imperative that the graphic system would carry well cross-media.
In two years, two entire fit-outs took place, no holds barred & both well executed. The second fit-out, in particular, was a privilege to be a part of.
ZH fondly owes much to the Apartment Dwellers. The concept & many projects were ultimately born out of the back office – complete with stockroom & alleyway for pacing whilst on the phone, the Union Special hem-maker, photo studio & a car space to squabble over (until it came down to Kung Fu of course).
Under the excessive fluorescent lights, whatever task at hand, it was always apparent Apartment & ZH were in it for the long haul. It was important to take deliberate steps from the beginning & remain determined to maintain a standard for each & every project, with style & with good reason.
Right: The very first campaign called for a homage to the delivery man. Apartment moved in & the fresh produce has kept coming ever since.
