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Observation — In Detail

noted 20th October, 2009

The metaphysical ribbon cutting

The metaphysical ribbon cutting
 

Half a decade in the making, happily flying somewhat under the radar, only to surface for significant events and strategic rendezvous. ZERO HOUR has always tried to maintain a duality that is both bold and understated. Operating for periods ‘incognito’ has had its benefits and its drawbacks. We are often asked by inquisitive types — ‘So, what’s next for ZH?’ Some say this kind of frequent intrigue is positive for any company. We are always chuffed by intrigue — it feels good. Knowing where to start in our response is another thing. The usual response after a moments thought is ‘Do you have a while?’

To all of our collaborators, the brains trust, our lovers and families thank you for your energy, patience & fish. If our body of work had ears, we feel a welcome home would be most fitting.

We are chuffed to now be able to share a little more along the way. Not to say there won’t be the odd smoke and mirrors.

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